Ashley Smowton Baxx, PA-C, is a Certified Physician Assistant and founder of Concierge Cosmetics & Aesthetics in Jacksonville, Florida. A Jacksonville native, Ashley attended St. Paul’s Catholic School before continuing to Bishop Kenny High School, where she was crowned Miss Bishop Kenny and founded the school’s dance team. She trained locally at Nancy Dance Studio, building a foundation of discipline, performance, and confidence that continues to shape her career today.

She went on to attend the University of Mississippi, where she earned her degree in Nutrition and Dietetics, graduating with honors. While at Ole Miss, Ashley was an SEC Scholar Athlete, a member of the Ole Miss Rebelettes dance team, and a Delta Gamma. During her time on the team, the Rebelettes were ranked 13th in the nation at UDA, reflecting a standard of excellence and competitive performance. During this time, she also competed in the Miss Florida organization and held the title of Miss River City.

Ashley discovered her passion for skin and aesthetics at a young age. Shortly after graduating from college, she began working as a Patient Care Coordinator at a cosmetic dermatology practice, where she gained an in-depth understanding of both patient experience and clinical dermatology. During her time there, she worked alongside advanced technologies, including over 25 laser treatments, and developed a strong knowledge of the most effective procedures in the industry.

While working in dermatology, Ashley began shadowing well-known local providers, including plastic surgeons, dermatologists, and injectors. It was during this time that she knew she would pursue a career in aesthetics and become a provider herself.

She later earned her Master’s in Physician Assistant Studies, graduating in the top 20% of her class. Her clinical training included rotations at Ponte Vedra Plastic Surgery and Beaches Dermatology, further strengthening her expertise in aesthetic medicine.

Ashley founded her practice in 2020 with little more than Botox and a backpack, quickly growing it into a thriving, 10-room practice. Now with over six years of ownership experience, she has built Concierge Cosmetics & Aesthetics into one of the area’s most sought-after aesthetic destinations.

With deep roots in Jacksonville and a career built locally, Ashley is well known within the community and has established strong relationships across the aesthetic industry. She is known for delivering refined, natural results through a personalized, results-driven approach, specializing in advanced combination treatments that blend injectables, lasers, and medical-grade skincare into customized plans for each patient.

Beyond her clinical work, Ashley is passionate about mentorship and education. She serves as a Physician Assistant preceptor, training PA students, and regularly welcomes aspiring providers to shadow her in practice.

Recognized as a top 1% account with Galderma and a leader in aesthetic innovation, Ashley is passionate about helping patients feel confident in their skin while delivering an elevated, relationship-driven experience. She has been recognized as a Top 1% Provider with Galderma, a Top 250 Injector in the United States, and serves as a Key Opinion Leader, speaker, and clinical trainer for InMode, as well as a Brand Ambassador for SkinPen. Additional accolades include receiving the Sapphire Award for most MOXI treatments with Sciton and ranking as a Top 5 account in her territory with ZO Skin Health.

Outside of the office, Ashley’s life is centered around her faith, family, and the simple moments that matter most. She is a proud mother to her daughter, Natalie, and recently welcomed a mini goldendoodle, Honey, into her family. She has two sisters—one a stay-at-home mom and the other an emergency medicine physician working alongside her father, Dr. Jeffrey Smowton, at Baptist Beaches. Ashley cherishes time spent with her loved ones, from breakfasts with her grandmothers to walks to the park with her daughter, and enjoys unwinding with a martini or two on the weekends.